Language Engineering: Finding the right words to use with customers
Language underlies almost all other components of the customer experience. Yet, your company has probably given more thought to the language it uses in marketing campaigns than to the words employees use when having conversations face-to-face with customers. That’s a mistake, because customers don’t generally get their make-or-break impressions of your company from high-minded branding […]
Language Engineering: Finding the right words to use with customers Read More »