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Consciously creating your corporate culture: Just a frill?

              Consciously striving to create a positive corporate culture may sound like a fluffy, expensive frill.  But it brings hard-nosed, impossible-to-knock-off results.  Ask Southwest Airlines:  A host of low-cost, short-haul competitors  (Remember United’s “Ted” brand? What, you don’t?)  Those copycats are gone now: Southwest’s culture–a culture that’s impossible for …

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