Audi of America: Retail Automotive Customer Service Training and Cultural Initiative

As part of the iconic automotive brand’s North American efforts to shore up and polish its customer service to align with the high expectations of its HNWI (high net worth individual) customer base, the iconic automotive brand has collaborated with Micah Solomon and Associates to roll Micah’s principles of hospitality-based customer service into its dealership training and cultural mindset.

Audi of America

Kicked off via a series of executive-level presentations onstage at the Audi automotive retail event in Las Vegas and then rolled out nationwide in 2021, Audi of America has collaborated with Micah Solomon and Associates to bring what Audi of America refers to as its Heart of Hospitality, based on Micah’s book of the same title, to its dealership training in the service, parts and sales sides of its nationwide customer service efforts. Combining eLearning/digital learning, video elements, and hands-on training, the Heart of Hospitality effort is aimed at shoring up the creation of lifelong Audi loyalists and brand ambassadors, while giving consideration to the variation in service styles preferred by many in the Millennial and Gen Z cohorts of retail automotive customers.

Ways We Can Help You

Customer Service and Customer Experience (CX) Consulting and Training

We offer consulting in the disciplines of customer experience (CX), customer service, culture change, and company culture, ranging from modest “refreshes” to full-on transformation initiatives led by Micah Solomon, whom Inc. Magazine  calls “The World’s #1 Customer Service Turnaround Expert.”

Our training approach is both practical and inspiring. It’s designed to build practical skills and knowledge as well as the employee flexibility and empathy that lead to true “wow” moments and inspire customer engagement and loyalty.

Keynote Speaker, Webinar and Podcast Host, Digital Training/Learning

Micah is one of the best-known keynote speakers on customer experience (CX), customer service, company culture, leadership, and innovation. He also offers half-day workshops, webinars, and training, always customized to your specific audience, business situation, and challenges. Micah travels throughout the U.S. and the world.

Digitally, Micah is available as a webinar creator/host and podcast designer/host as well as offering customized digital learning/training.

Executive Content Creation and Ghostwriting, Influencer, Subject Matter Expert (SME)

Bestselling author Micah Solomon offers content creation, co-writing/ghostwriting (full-length business memoirs, biographies, and thought-leadership books; lead-generating ebooks; articles and blog posts), corporate writing, and brand building.

Micah is considered a leading influencer, thought leader, and subject matter expert (SME) on customer experience (CX), customer service, company culture and culture change, general business, SMB, entrepreneurship, leadership, marketing, and innovation.

Micah also offers customer service expert witness service, litigation consulting, and case review services in the areas of customer service and the customer experience.

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