As part of the iconic automotive brand’s North American efforts to shore up and polish its customer service to align with the high expectations of its HNWI (high net worth individual) customer base, the iconic automotive brand has collaborated with Micah Solomon and Associates to roll Micah’s principles of hospitality-based customer service into its dealership training and cultural mindset.
Kicked off via a series of executive-level presentations onstage at the Audi automotive retail event in Las Vegas and then rolled out nationwide in 2021, Audi of America has collaborated with Micah Solomon and Associates to bring what Audi of America refers to as its Heart of Hospitality, based on Micah’s book of the same title, to its dealership training in the service, parts and sales sides of its nationwide customer service efforts. Combining eLearning/digital learning, video elements, and hands-on training, the Heart of Hospitality effort is aimed at shoring up the creation of lifelong Audi loyalists and brand ambassadors, while giving consideration to the variation in service styles preferred by many in the Millennial and Gen Z cohorts of retail automotive customers.