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Language Engineering: Finding the right words to use with customers

Language underlies almost all other components of the customer experience.  Yet, your company has probably given more thought to the language it uses in marketing campaigns than to the words employees use when having conversations face-to-face with customers. That’s a mistake, because customers don’t generally get their make-or-break impressions of your company from high-minded branding […]

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A culture of saying yes: Corporate culture models from ice cream to banking to eBay

 A culture of saying yes. There’s an ice cream parlor 40 minutes from our home –  a delicious enough destination that the drive is no deterrent.  The ice cream’s made on premises, the awnings and décor both retro and creative. And the people who work there are nice. Or nice-ish. What they lack is a

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