Homeward Bound — the secret of success with customer service and the customer experience


Micah Solomon Keynote speech (video)

If you can make your customers feel at home—why would they ever roam?

No, I don’t mean a home like my old bachelor pad with a sink full of dishes and garbage that needs to be taken out.  I mean a  magical home, like the one where, ideally speaking, your customers grew up as kids, where the light bulbs were automatically changed and the groceries in the fridge were chosen to fit their preference, where they were missed when they went to school and welcomed back when they came home.

This homey image has a storied history. The Ritz-Carlton’s founder, Horst Schulze, working with a highly skilled team of linguists, parsed survey after survey to find out what his customers meant when they kept remarking that  they wanted his luxury hotels to be ‘‘just like home.’’

Ultimately, Schulze and these language experts discerned that his guests
were looking for a business that functioned like a home that is run by a caring
parent. I have yet to find a better archetype for how a business can build
a customer experience that will command true loyalty.

(PS: stay tuned to this blog for how technology and processes can make this home-making easier.)


“Micah Solomon conveys an up-to-the minute and deeply practical take on customer service, business success, and the twin importance of people and technology.” –Steve Wozniak, Apple co-founder

Micah Solomon Customer Service Keynote Speaker headshot

Micah Solomon • Author-Speaker-Strategist • Customer Service – Marketing – Loyalty – Leadership

High-Tech, High-Touch Customer Service

See Micah in action — including video and free resources — at https://micahsolomon.com. Or, click here for your own free chapter  of Micah’s new book,  High-Tech, High-Touch Customer Service (AMACOM Books) and Micah’s #1 bestseller, Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization