Consciously creating your corporate culture: Just a frill?
Consciously striving to create a positive corporate culture may sound like a fluffy, expensive frill. But it brings hard-nosed, impossible-to-knock-off results. Ask Southwest Airlines: A host of low-cost, short-haul competitors (Remember United’s “Ted” brand? What, you don’t?) Those copycats are gone now: Southwest’s culture–a culture that’s impossible for […]
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