high tech high touch book cover

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline.

Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.

What People Are Saying


"Micah Solomon takes on one of the stickiest questions in business today--how to navigate the ever-changing landscape of technology without losing the soul of the cus­tomer experience--and explains it with great savvy. High-Tech, High-Touch Customer Service is a must read."

Jay Coldren

Vice President, Lifestyle Brands, Marriott Int'l.

"Clearly the best book on customer service management written in the last decade." 

Professor Frank Allen Philpot

George Mason University School of Management
Seth Godin

"It's hard to imagine an organization with front line employees that won't benefit from the ideas in this book."

Seth Godin

Author, This is Marketing
Steve Wozniak

"Micah Solomon conveys an
up-to-the minute and deeply practical take on customer service, business
success, and the twin importance of people and technology."

Steve Wozniak

Apple co-founder