Comments for Micah Solomon

Comment on Marketing Cinnabon in the Men’s Room by micah solomon

micah solomon — Tue, 08 Jul 2008 03:14:05 +0000

Well, yes! But I think we both know we’re rearranging restroom chairs on the Titanic.

Branded wetnaps are a good one, though branded Cinnabon trash in the restroom, perhaps not so good. And what should the scenting be on the wetnaps: raw cinnamon? cinna-pinesol?

You are absolutely right: IF Cinnabon were FORCED to advertise in the men’s room, THEN we could consider the possibilities, you and me, Rick, and see where our advertorial manstincts take us.

Comment on Marketing Cinnabon in the Men’s Room by Rick

Rick — Tue, 08 Jul 2008 01:28:02 +0000

Yeah, advertising food in the toilet, not good. But if you absolutely, positively feel the need to do so, how about doing so creatively?

Could Cinnabon have included branded wetnaps in the bathroom (free of charge)? That’s something I would love to have in the bathroom, and something I just about need to have at Cinnabon.

Comment on Free Ebook: Humanize It by inn at little washington

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Comment on Free Ebook: Humanize It by five star inn

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Comment on Free Ebook: Humanize It by inn at little washington

inn at little washington — Wed, 09 Apr 2008 18:02:03 +0000

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Comment on Attention — It’s what your customers crave. by dyad

dyad — Fri, 18 Jan 2008 20:57:09 +0000

QUESTION, FROM DYAD Micah My wife and I run a small business which looks like it’s about to grow, and we may be supervising 3 or 4 part-time employees by end of 08. Is there a “humanize it” guidebook you recommend that goes beyondf the ebook?

ANSWER FROM MICAH, music@micahsolomon.com Great question! Have you read the ebook yet? (I guess yes.) Leonardo and I (this is Micah typing) are working on a full length book at this point which should be available some time after you have hired your 4th employee. Please subscribe to the RSS or email feed for updates.

The Ritz-Carlton Leadership Center offers some courses depending on your budget and the nature of your business — I do know some 2 person businesses for which these courses would be very reasonable and some for which it would be a significant expenditure for which you would only want to do undertake if you budgeted for it carefully. And of course Leonardo’s company West Paces Consulting group offers consulting for various budgets. But the book is going to be far the most cost-effective solution. And the items I’ll continue to post on this blog. Free is a very good price.

Comment on Attention — It’s what your customers crave. by publius2u

publius2u — Fri, 18 Jan 2008 20:53:32 +0000

QUESTION publius2u: Your basic message seems to be for us to FIRST learn how to provide “five-star” customer service, then erven if our business is not superior to the competition in its product/service line, we’ll thrive. Why do you say it’s not expensive to provide the best possible service? I’m not sure about that for our business, but really want it to be true. How do I hire the right people without paying more?

ANSWER FROM MICAH, music@micahsolomon.com Well, I have to applaud you for rolling a lot of questions into a very small paragraph!

I don’t think I’m saying first learn to provide service. The parenthetical statement, although provided with humor — I hope — regarding airline parts, is important. Nobody wants a faulty car, safety boots that aren’t safe, etc. This stuff is important. And it’s important in all lines of work.

Where there seems to be an opening, and what you’ll find encouraging if you take the time to download our ebook, is that everybody has gotten worn out providing these great products that surround us. And they are neglecting that little bit extra: the attention to the customers, the willingness to listen, the willingness to build simple systems, simple memory aids that remember things for you about your customers.

If you will take the time to work on this last 1%, you will have a huge competitive advantage. Because you will prevent your business from becoming a commodity.