A business exists to serve your good customers, not to punish or warn away the bad ones.
I was reminded of this humorously in an Atlanta taxi the other morning. Although feeling hale and hearty when I stepped into the cab, the power of suggestion started playing tricks on my stomach after I noticed this window decal:
Atlanta taxi window decal
In more subtle ways (and could there be less?), orienting any business toward the rare or hypothetical miscreant leads you quickly toward self-fulfilling prophecy. Just because some knucklehead burned you with one bad check in 1978 doesn’t mean you should stop taking checks — or require eight forms of ID if you do take them.
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Your Publicity To You » Blog Archive » Self-fulfilling nausea « Micah Solomon // December 16, 2008 at 12:04 am |
[...] unknown wrote an interesting post today onSelf-fulfilling nausea « Micah SolomonHere’s a quick excerptMicah Solomon’s entrepreneurial work and insight into the customer experience and marketing are featured in Success Magazine, Performer, and other periodicals, as well as Seth Godin’s bestseller Purple Cow and the writings of Wired … [...]
micah solomon // December 31, 2008 at 8:50 am |
12/31/08
Apologies to my readers who have been sent two out of sequence postings from feedburner. Please bear with me while I get this sorted out — Micah