There is an urgency and importance to getting your green marketing right – before customers everywhere become completely cynical.
The solution is straightforward (no, that doesn’t mean easy), according to this watershed post published initially by Seth Godin on Seth’s Blog and almost immediately turned into a new lifestyle riff (without attribution, but hey, that’s how [...]
Filed under: customer experience, customer service, marketing, micah solomon | Tagged: marketing, business, micah, solomon, micah solomon, micah soloman, micha, micha solomon, seth godin, tumi, green, green marketing, backlash, customer, experience, service, customer service, customer experience, greenwashing, green washing, washing, new york times, seth's, blog, seth's blog, micah's, micah's blog, soloman, micha soloman, The Coming Backlash Over Green Marketing, week, business week | No Comments »
